Before Marketo, he was senior vice president and general manager for SAP's North American mid-market and ecosystems division. The corporate conglomerate encompassing Certify, Chrome River and four other expense management specialists is being united under a single brand, dubbed Emburse, and former SAP Concur executive Eric Friedrichsen has taken the helm as CEO of the newly unified entity.Ī 30-year veteran of the corporate software industry, Friedrichsen joins Emburse from Marketo, a division of Adobe, where he served as global head of commercial, SMB and growth markets.
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