The studio also broke the 90-day theatrical window to make offerings such as “The Invisible Man,” “The Hunt,” and “Emma” available on PVOD platforms after their theatrical releases were cut short by the coronavirus pandemic.
The exhibition company announced in April it was putting a ban on Universal Pictures titles after the studio side-stepped theaters and released “Trolls World Tour” directly on PVOD platforms. The game-changing agreement follows a turbulent 2020 for the relationship between Universal and AMC Theaters. “This multi-year agreement preserves exclusivity for theatrical viewing for at least the first three weekends of a film’s release, during which time a considerable majority of a movie’s theatrical box office revenue typically is generated.”
“AMC enthusiastically embraces this new industry model both because we are participating in the entirety of the economics of the new structure, and because premium video on demand creates the added potential for increased movie studio profitability, which should in turn lead to the green-lighting of more theatrical movies,” said AMC CEO Adam Aron. We are grateful to AMC for their partnership and the leadership they have shown in working with us to reach this historic deal.”
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